Are You A Printing Professional?
Many advertising companies use as a marketing strategy high quality images to attract consumers. If you run one of those, you might know that without professional printing equipment, no ad would be successful.
The printed format, whether it is for magazines, newspapers or billboards, sets specific challenges for ad designers. An idea or message must be communicated simply and swiftly, it must be eye-catching enough to grab the viewer’s attention and convey the important information in an instant.
The purpose of each business printing is to make you look great….on paper. As a business man, you have to make sure that your business printing is highly competitive and meets all the requirements of the market.
On the other side, if you are a novice in the printing domain, this article can be a real support for you.
Business printing is a scary business to break into if you have no experience. For print design, you need to understand the types of printing available. There are dozens of different types of printing, but, just finish reading the rest of this article to help ease your tensions.
There are two types of printing you need to understand.
- Digital Printing – this is the easiest, most widely used consumer level printing. If you own a color laser printer, you can do digital printing. This is the easiest way to print, but not the most cost effective for quantities over 250. You can use this for bulletins, flyers, etc… This is what is called short-run printing. It’s quick and easy.
- Offset Lithography – the name itself is complicated! This is what most term as business printing. You will want to use this when printing brochures, business cards, postcards, etc…
Now that you are fairly informed about printing, go for more. First, read about it on the internet or at a bookstore. Second, go to a local printer and ask them to show you the process. Employees from Alaska, Anchorage, Barrow Bethel, Fairbanks, Kenai, Seward, Soldotna – will be more than happy to tout their latest press to a perspective customer.