Printing Advice From A Brochure Printing Expert
Printing is not an easy job. There are several players which contribute to the smooth process of printing a brochure, flyer, and so on.
Basically, it all starts with a concept. You are weaving a story around your print – one that will benefit your business. Then you have your copywriters write the text for your print, and you put your designers to work.
These are all very creative people whose imagination will go wild if you give them a piece of blank paper. Often times, designers will not approve copywriters’ ideas and vice versa. That’s why you have to keep a close eye on them and supervise the entire creation process.
The first result of your team’s work will be a digital banner. You can use that on your website and on your social media profiles. But that’s also the starting point of the actual printing process. It works the same everywhere: in Alaska, Anchorage, Barrow, Bethel, Fairbanks, Kenai, Seward, Soldotna, or whatever.
Here are some elements to keep in mind before placing your printing order:
- Size is an important factor.
If you want a large print, you will need a high quality banner. One of the most common errors people make is that they send the printer a poor quality image and expect a fine, flawless print.
So think about the resolution of your image before sending it to the printer: it should be about 300dpi – if you have no idea what that is, ask your designer and they will explain it to you.
- Margins are equally important.
Print shops use stock paper for prints, and the printing process is highly automated. So brochures are usually printed all on a big sheet which is then sliced into single units.
Sometimes the blade cut can fluctuate over the course of the cutting process (especially when there are thousands of prints to be cut). So try to expand the brochure design slightly in order to avoid your brochures being chopped by the cutter.